http://www.clicksinternetmarketing.com/2010/01/hidden-costs-of-google-adwords-a-look-at-keyword-matching/ Internet Marketing & SEO Tips Tue, 14 Jun 2011 18:24:00 -0700 http://wordpress.org/?v=2.9 hourly 1 http://www.clicksinternetmarketing.com/2010/01/hidden-costs-of-google-adwords-a-look-at-keyword-matching/comment-page-1/#comment-442 Chicago SEO Wed, 12 May 2010 15:12:41 +0000 http://www.clicksinternetmarketing.com/?p=561#comment-442 Good article, I notice in one of my accounts, which contains several campaigns and ad groups, that when I used exact matching instead of phrase matching that the ROI is worse! How is this? Good article, I notice in one of my accounts, which contains several campaigns and ad groups, that when I used exact matching instead of phrase matching that the ROI is worse! How is this?

]]> http://www.clicksinternetmarketing.com/2010/01/hidden-costs-of-google-adwords-a-look-at-keyword-matching/comment-page-1/#comment-156 admin Tue, 02 Feb 2010 18:41:40 +0000 http://www.clicksinternetmarketing.com/?p=561#comment-156 Adding different combinations of keyword phrases will help boost the search volume. For example, more people may use the word 'attorney' as opposed to 'lawyer'. Or 'attornies' or 'lawyers'. And then using each of these variations with the other keywords, and their variations. PPC definitely requires a thorough keyword analysis. Also, don't forget misspellings! Adding different combinations of keyword phrases will help boost the search volume. For example, more people may use the word ‘attorney’ as opposed to ‘lawyer’. Or ‘attornies’ or ‘lawyers’. And then using each of these variations with the other keywords, and their variations. PPC definitely requires a thorough keyword analysis. Also, don’t forget misspellings!

]]> http://www.clicksinternetmarketing.com/2010/01/hidden-costs-of-google-adwords-a-look-at-keyword-matching/comment-page-1/#comment-134 Pam Thu, 28 Jan 2010 22:23:37 +0000 http://www.clicksinternetmarketing.com/?p=561#comment-134 This is so helpful. I didn't even know this was an option. Now, it seems my problem is that many of my keywords have low search volumes, but those are the terms that I want to show up for, the search categories that make sense for the firm. blargh, I don't like Adwords. This is so helpful. I didn’t even know this was an option. Now, it seems my problem is that many of my keywords have low search volumes, but those are the terms that I want to show up for, the search categories that make sense for the firm. blargh, I don’t like Adwords.

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