Comments on: Negative Keywords (Hidden Costs of Google Adwords – Post #2)

By: admin

admin — Tue, 08 Feb 2011 21:06:15 +0000

Thanks for pointing that out. I meant it the other way around — it reads correctly now.

By: Michael Loveridge

Michael Loveridge — Tue, 08 Feb 2011 21:03:00 +0000

…just a note of clarification. In your 6th paragraph, you state “that having your ad appear in irrelevant search results causes your click through rate to rise,” which is inaccurate. Having your ad appear in irrelevant search results decreases the likelihood of receiving a click, which would cause your Click Through Rate to DECREASE also. Lower CTR’s lead to lower Quality Scores which, in turn, lead to increased CPC’s.

By: Rafael Marquez

Rafael Marquez — Wed, 24 Feb 2010 16:43:50 +0000

I love the last line in the post “take as little as possible” made me chuckle.

Rafael