Next month I’ll have the opportunity to speak about social media at the 12th Annual Entrepreneur’s Growth Conference held at Duquesne University here in Pittsburgh. The problem? I only have 20 minutes to talk about social media!!

I will be doing a session with Paul Furiga of WordWrite Communications on “Why PR is More Important—and More Affordable Than Ever: How Social Media & Online Networks Are Changing The Game”. It’s a very broad topic and every entrepreneur is curious about social media, whether or not they’re already dabbling in it and no matter what their skill-level is. So the challenge is, what information should I put out there with only a 20 minute time-slot?

I am planning to demonstrate how social media (Tweets, Videos, Status Updates, Blogging, and Social Bookmarking) can be integrated into an overall business strategy, as well as discuss the applications and tools that can make social media easier to use. I also want to talk about the tangible items (clients, customers, sales, publicity) that businesses can work towards obtaining through the use of social media. AND, I want to cover how important social media is becoming in searches, and therefore, search engine optimization. Oh, and then there’s the PR aspect. 20 minutes. That’s it.

If you were an entrepreneur attending a conference, what information would you like to hear regarding social media? What questions would you like to have answered? Which of the above ideas would be most pertinent to YOU?