Pittsburgh SEO & Social Media Seminars

UPCOMING Events

Intro to SEO – Learn the Basics of Search Engine Optimization — April 12th, 8:15 a.m. at Brunner Downtown

This Intro to SEO session, led by Jeff Schroeffel of Pittsburgh Internet Consulting, will be a rapid fire overview of the online marketing landscape in 2011. The topics will cover basic SEO as well as pay-per-click and link popularity. The presentation is ideal for someone just getting started in online marketing or for an executive looking for an overview. There will also be some unique perspectives that even the most advanced online marketer can benefit from.

The cost of the meet-up is $15 and includes a continental breakfast. Seats ARE limited, so register soon.

We will be meeting at 8:15 for networking and the presentation will start at 8:45, ending at 9:45.

About Jeff

Jeff has been working with SEO since the search engines were in their infancy. His experience spans from the days of inktomi, altavista and excite to the current Google dominated landscape. Through his company Pittsburgh Internet Consulting he has worked with businesses of all sizes with a focus on small to medium sized firms here in Pennsylvania. He current lives within the city limits with his wife and two children.

To register, visit: http://www.meetup.com/pittsburgh-seo-group/events/16928617/


PAST SEO & SOCIAL MEDIA SEMINARS & EVENTS

Let’s Build Links! — March 24th, 6:30 pm @ Eat N’ Park Headquarters, Waterfront

In this session for intermediate SEOs and Internet Marketers, Christina Keffer, Search Account Manager for LunaMetrics, led us through a presentation covering:

• Google’s new linking standards and how they change link building practices
• How to analyze and optimize your link profile

*Tools
*Methods
*Solutions

• How to analyze and effectively leverage current linkable assets
• Advanced methods for finding potential backlinks
• Internal linking structure and strategy
• Link bait case studies

The group will meet at 6:30 for networking and light refreshments. Ms. Keffer will begin the one hour presentation at 6:45, and there will be time for Q & A at the end of the session.

Thanks to Mr. Adam Golomb, SEO Group member and Director of E-commerce at SmileyCookie.com, we have found a great location for the event. There is plenty of free parking and a spacious room at the Eat N’ Park Headquarters at the Waterfront.

The cost is $10 per person.


Google Adwords Seminar — October 5th, 7pm @ ImageBox

Are you up-to-date on the latest changes to Google AdWords? Over the past 12 months Google has made significant changes to its paid search service. In this seminar, we discussed some of these latest advances. From small business to PPC experts, learn how you can take advantage of these new features.

John W. Ellis, a frequent search engine industry speaker, visited the Pittsburgh SEO Group to discuss the latest in AdWords. John has spoken at Search Engine Strategies, Search Marketing Expo, PubCon and many other marketing conferences.


PodCamp Pittsburgh — a FREE social media event held at the Art Institute of Pittsburgh on September 18th & 19th, 2010. Register for the Pittsburgh Social Media event of the year!

podcamp pittsburgh

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Jami Broom of Clicks Internet Marketing will be leading a session on WordPress Plugins for SEO:

‘If you are interested in using, or are using WordPress.org as a content management system to manage your website or blog, find out which SEO plug-ins are beneficial in helping search engines read your website/blog, and what you can do to help boost your search engine rankings.

Keyword analysis, redirects, sitemaps, robots, and Google Webmaster Tools will be discussed.’

Register for Podcamp Pittsburgh — It’s FREE! (And you will learn TONS about social media.)


Search & Social Media: Being Found Online

Social media network sites (Twitter, FaceBook, etc.) are playing a bigger and bigger role in how businesses are being found online and how people are making purchasing decisions over the Internet.

As search engine optimization and social media are becoming more and more intertwined, it is imperative for businesses to know how people are searching and finding information online and how businesses can better control their website’s search engine rankings and online presence.

In this hour long seminar, attendees learned how search engines are incorporating social media websites into their search results and what that means for website rankings. They learned how to integrate social media tools and widgets into their website and how these tools can work together to save time and effort. They also learned how blogging plays a role in being found online, and how to market a blog through other social media channels.

Presenter:
Jami Broom of Clicks Internet Marketing with John Carman of Avenue Design Studios

Learn more about the Pittsburgh SEO Group.

Entrepreneur’s Growth Conference at Duquesne University
Jami Broom of Clicks Internet Marketing held a session on social media with WordWrite Communications on “Why PR is More Important & More Affordable Than Ever: How Social Media & Online Networks Are Changing The Game”.

See the blog post about the presentation and the slides for the social media presentation.

January 14th, 2010:
The next Pittsburgh SEO Group meeting will be held at 7pm, Jan. 14 at Gap Up, LLC offices in East Liberty at 134 S Highland Avenue, Third Floor.

The presentation will be given by Jim Gianoglio of LunaMetrics, titled “Turning Your Web Analytics into your SEO Sidekick”.


October 10th and 11th, 2009:The 4th Annual Pittsburgh PodCamp, a social media conference was held at The Art Institute of Pittsburgh, downtown. The event was a huge success, with 500 people registering and over 2,000 people live-streaming 50 sessions. Plus, we had the goodie truck.


September 14th, 2009: Clicks Internet Marketing held a seminar for nonprofit organizations in conjunction with the Foundation Center of Pittsburgh at the Carnegie Library downtown. The seminar was on Online Donations and E-mail Marketing.


In April and May of 2009, Clicks Internet Marketing and the Foundation Center of Pittsburgh hosted a series of Web 2.0 seminars for Pittsburgh nonprofits at the Carnegie Library in Squirrel Hill. This Nonprofit 2.0 Series received Continuing Education credit from the Association of Fundraising Professionals for their Certified Fundraising Executives and CFRE candidates.

The Web 2.0 series educated nonprofit professionals on how they can use their website and the Internet to further engage their volunteers, donors, boards, members, and community. Each of the seminars were two hours in length.

To download a copy of the presentation, visit the SEO for Nonprofits page


Website Design for Nonprofits

Wednesday, April 8, 2009
9:30 AM – 11:30 AM
What type of website is right for your organization? Is your website easy to navigate? Do you have a web development team or no web staff at all? Do you have the money to hire a designer, or do you manage your website in-house?

In this two hour seminar you will learn precisely what you need to do if you do not have a website, if you need a new website, or if you would like design tips on improving your current website. Learn about website planning, domain names, web hosting options, free templates, using HTML editors vs. content management systems, maintaining a website, and the cost levels of each. You will also learn about the web tools essential to every website, where to place written content and images, and how to ensure your website is accessible. This seminar will help you further engage the community in your organization’s mission through your website. Get real world website advice in a language you can understand.

Presented by: Jami Broom, Internet Marketing Strategist with Clicks Internet Marketing


Online Donations – Thursday, April 30th, 2009
9:30 AM – 11:30 AM

Nonprofits: Convert your website into a major tool to attract donors!

• Improve your website for easy online donations.
• Learn which online donation services are right for your organization.
• Learn about “Donate Now” buttons–website placement and payment methods.
• Learn about online auctions and how to use them for raising money for specific causes

Presented by: Jami Broom, Internet Marketing Strategist with Clicks Internet Marketing


E-mail Marketing – Thursday, May 28th
Engage your community in your organization’s mission and programs by keeping them informed of your accomplishments, events, outcomes, and needs. In this two hour seminar, you will learn about:

• Acquiring an email list – clever tips to entice people to join your email list
• Putting an email sign-up form on your website – step by step instructions
• Email Regulations and Spam Issues – get through to your contacts (legally)
• Setting up an email template – branding issues and using HTML
• Email Service Providers and Costs – find out which one is right for your organization
• Setting Up Your Own Email Newsletter Using Outlook – step by step instructions
• Email Etiquette – don’t irritate your contacts!
• Email topics – keep your readers interested

Presented by: Jami Broom of Clicks Internet Marketing


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