Posts Tagged ‘google instant’

Google Instant is Instantly Wrong – Will Adwords Users Be Penalized?

Wednesday, October 27th, 2010

I was Googling around, checking in on some local listings and seeing if Pittsburgh’s Google Local listings (or ‘Places’, whatever it Google is calling it today) had any of the new changes that Andrew Shotland was talking about in his blog post last night, when I noticed that Google Instant is very screwy.

First I was Googling for ‘pittsburgh dui lawyers’ (not for myself, for a client!!) and then I wondered if a more common search term would display the new changes, so I typed in ‘pittsburgh dentists’, and this is what happened:

So there is one dentist (the first result) that comes up in the sponsored results, but the rest of the PPC ads are lawyers, left over from my previous search. All of the organic listings are dentists.

Obviously, you can see where this could cause problems. My questions is, if I were to click on one of the “Lawyer” pay-per-click ads after using “pittsburgh dentists” as a search term, would the law firm be charged for that click? I know the lawyer isn’t bidding on “pittsburgh dentists” for a keyword!!

These two search terms are completely unrelated, but what happens when search terms ARE more closely related, for instance, what if I typed in “tennis shoes” and then Googled “work shoes” — will Adwords advertisers be charged for clicks they didn’t bid on?

Would love to hear your insight and comments.

p.s. Notice that Google Places (what I was originally trying to have displayed) did not show up at all!!