Posts Tagged ‘SEO’

SEO for Beginners — A PowerPoint Presentation

Monday, June 6th, 2011

A few weeks ago, Erin Marton (aka @burghliving) asked me to give a presentation for Realtors at the R-Day Conference here in Pittsburgh. Since many Realtors are managing their own website and online marketing, I put together a presentation that anyone could use to better understand internet marketing and SEO.

The following PowerPoint presentation was geared for Realtors, but I think that anyone – be it a small business owner managing their own online marketing or a busy marketing executive exploring the options online, could benefit from this overview of SEO and what it involves.


If you were an SEO of a large company, what would you include in your 2011 strategy?

Tuesday, April 5th, 2011

This video from Matt Cutts, aka The Google Guy, covers what search engines will be looking for in 2011 from webmasters and Internet Marketers. I think the name of the game here is SOCIAL.

Top Five Easy Tasks That Will Increase Your Local Search Results

Thursday, August 19th, 2010

If most of your business comes from local shoppers and other local businesses, or if you are trying to increase your local market share, there’s a few things you can easily do that will better your chances of being found on local searches.

For instance, when someone Googles “widgets pittsburgh”, there are a variety of ways search engines display results — how can you make your website appear in those local results?

These easy tasks are the top five things I do when helping small businesses compete for traffic online.

1. Claim Local Listings

By claiming your local listing in Google Places or Bing Local Listing Center, you have more control over how your company is displayed and what keyword search terms will trigger your website to appear in the results. When you claim your listing, you can enter your business categories (hint: use your top keywords as categories).

local search

If your business has multiple locations, you can also upload the addresses to other business locations. And you can post coupons and specials through Google Places, as well as pay for sponsored ads.

2. Use Local Keywords on Your Webpage Title Tags

Within the HTML of your website are title tags for each of your pages. Placing keywords such as “Pittsburgh Widgets” in your title tags can help search engines determine where you are located, and therefore, rank your website for searches within your location.

3. List Your Business (and address) on Directories & Review Websites

Set up your business profile in local directories like,, and review websites like Yelp and Angie’s List.

Having your address and business profile on sites such as these indicates to search engines that your business is in the city/state that you say it is in. It is good to have links back to your websites, if possible, but even if the directories do not link back to your website, the citations about your business still play a factor. Read David Mihm’s blog post on why citations are the new link.

4. Use a Local Phone Number

Search engines can tell where you are by your area code, and place even more importance on your phone number if it is consistent across the web.

5. Ask Clients/Customers to Rate Your Products/Services Online

Once you’ve set up your profiles on business review sites, ask your customers if they could rate your products or services, or fill out the Google Places review with a great testimonial. Make it easy for them, by sending them the link or giving them clear instructions.

Search engines (especially Google!) do not trust what YOU say about your website — that’s why client testimonials and reviews are so important. Also, LINKS.

How is Your Website Ranking (or Not Ranking)?

The above is a handful of easy and quick things I recommend every local business do to start increasing their local traffic and ranking higher in local listings — what are some factors you see in playing a role in local search?